Conscious package design for the leading rice brand
Keerthi Nirmal, a distinguished rice brand, underwent a transformative journey with the dedicated assistance of BBP in revitalizing its brand image. Recognizing the significance of a strong visual identity, BBP embarked on a comprehensive redesign of Keerthi Nirmal’s entire product lineup. From rice and sugar to tea, snacks, and even the iconic Sadhya package, BBP applied its expertise to create a cohesive and appealing brand aesthetic. The redesign focused on aligning Keerthi Nirmal with contemporary market trends while preserving the brand’s core values of quality and tradition.
BBP’s strategic approach extended beyond individual product packages; it encompassed a holistic brand rejuvenation. The new design not only elevated the visual appeal of Keerthi Nirmal products on the shelves but also conveyed a sense of modernity and reliability to consumers. With harmonized and attractive packaging across the entire product range, Keerthi Nirmal experienced a notable enhancement in brand perception and customer engagement. The collaboration with BBP not only breathed new life into the brand but also reinforced Keerthi Nirmal’s commitment to excellence in every aspect of its offerings.
